2012 entries

Transforming Society

April Doubleday | Fairtrade Gold Mining in Colombia

I am an ethical jeweller and sole trader. Whenever possible I try to work in a sustainable way. In 2013 my son and I went to South America to visit Americo, one of the many miners who work within the Fairtrade/Fairmined guidelines. My son filmed this trip and in the film Americo tells, in his own words, how he is paid a fair price plus a premium from Fairtrade/Fairmined for his gold. Such payments are then fed directly back into the local community.

The film demonstrates Americo mining in an ecological manner; all health and safety standards are in place, no damaging child labour is used, both men and women mine and pan for gold and platinum, the miners themselves take responsibility for the safe handling and disoposal of chemicals used in the extraction process, seams are backfilled and replanted after they have been exhausted. Americo claims that he and his fellow miners make every effort to mine in a sustainable manner. This is in contrast to foreign large scale mining operations who, Americo says, do not mine responsibly and thus destroy the local waterways and environment.

In my business I am totally dedicated to supporting these miners by using only Fairtrade/Fairmined gold.


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Atkins | WellBriefing

Buildings have an enormous impact on personal wellbeing and as architects and designers we want to create places and spaces that are uplifting and inspire us. We want the projects we work on to have a positive impact on people’s lives and we want to do this with an environmentally responsible approach to place-making.

WellBriefing™ is a unique data driven design service that puts the needs of building users at the heart of design. The tool uses an interactive web-based survey to engage with a broad spectrum of building users and commissioning teams to establish their specific priorities relating to wellbeing, allowing our architects to create a better informed building brief.

By putting wellbeing at the heart of design Atkins are creating buildings that encourage people to move, connect with one another and their surroundings and feel ownership of the buildings where they spend much of their time. This has a significant benefit to individual building users’ mental and physical health, as well as helping students achieve better grades at school and university and employees be more productive at work.

As designers we have a responsibility to create environments that improve the lives of everyone using them.


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Crops For the Future | Transforming Agriculture For Good

Sixty percent of the world food supply depends on four major crops – maize, wheat, rice and soybean. These crops are also used for animal feed and bio-energy. The world population is growing and it is expected to reach 9 billion by 2050. The world is already experiencing the implications of temperature increase and its impacts on food production.

Crops For the Future, the world’s first centre dedicated to research on underutilised crops for food and non-food uses is leading in demonstrating on how underutilised (or neglected) crops can help transform agriculture for good. With its partners, CFF has identified the need for a Global Action Plan for Agricultural Diversification (GAPAD) to address the challenges identified in Sustainable Development Agenda through the diversification of agricultural species and systems.


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Essilor International | See Change: how good vision transforms lives

Poor vision is the world’s most widespread disability and perhaps the least known. 2.5 billion people, a third of the world’s population, still don’t have access to the vision correction they need because of where they live, what they believe and what they can afford. We need to see change because good vision transforms lives – from educational achievement, employability, to social inclusion and personal well-being. Our mission at Essilor, a leader in the vision care industry, is improving lives by improving sight. But the scale of this global challenge needs a collective approach. Thanks to pioneering projects with local partners over the past three years, we’ve provided first time vision care to over three million people across the world. We created our See Change film to inspire and encourage cross-sector collaboration by celebrating the many positive outcomes that our projects have had on people’s lives – from favelas in Brazil, schools in China, to rural communities in India and Laos. Good vision matters for everyone, everywhere. And bringing together experience, expertise, cultural diversity and new ideas will enable us to create sustainable pathways to make good vision accessible to all


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Essilor International |Tanzania: Brightening the future for children with albinism

In Africa, people with albinism are marginalized from society, often experiencing threats and physical violence as a result of local beliefs. They suffer from significant visual impairment and are at higher risk of blindness and skin cancer because of their melanin deficiency. Due to social exclusion and the lack of appropriate medical treatment that could help children with albinism in Tanzania to perform better, only half complete primary school and just 10% are in secondary education. Those who do manage to attend school often struggle to read as they suffer from uncorrected vision problems. This film explores the start of three-year partnership with UK NGO Standing Voice, supported by Vision for Life, Essilor’s strategic-giving fund, to bring healthy vision to over 4,000 children with albinism in Tanzania. The program aims to ensure these children don’t miss out on educational opportunities that increase their potential to break the cycle of poor school achievement and unemployment. It also deepens understanding of albinism in local communities, in order to improve student care and combat bullying. We hope that this program will provide a model to influence vision care for people affected by albinism in neighbouring African countries.


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Essilor International | Eye Mitra: Friends Of the Eyes

Good vision is a force for change – transforming lives and economic futures. With only one qualified optometrist for every 250,000 people in rural areas, India suffers from a critical shortage of eyecare experts, especially in remote parts of the country. As a result, more than half a billion Indians suffer from poor vision, costing an estimated USD 37 billion in lost productivity. Essilor’s Eye Mitra program is bringing vision care to rural India and contributing to the social and economic development of villages by creating a livelihood for local young unemployed villagers. Our film shares the work of Satyapal Kushwar, one of close to two thousand Eye Mitra Opticians operating across India who have been trained and supported to set up a business providing vision screening and dispensing glasses. This pioneering program shows how correcting vision impacts a community in a real and sustainable way through building skills, creating jobs and improving individual productivity and well-being, as well as the contribution of good vision to the United Nation’s 2030 Sustainable Development Agenda. Our ambition is to grow this network to 10,000 Eye Mitra Opticians by 2020 to bring the quality of life that people in rural India deserve.


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Faircloth | Prema

Our film follows the life and career of Phoebe Dahl, Founder of Faircloth. Faircloth is an ethical fashion line with a deep passion for empowering women and children. With every item sold, Faircloth is able to provide young girls living in Nepal and India access to education, school uniforms, supplies, and other tools they need to succeed.


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HSBC Mexico | Just Raise Your Hand

Just Raise Your Hand video – shows how the HSBC supported Just Raise Your Hand programme increases education quality and helps avoiding school dropout.

Just Raise Your Hand is our flagship education programme, in alliance with Foundation Lazos and Foundation ARA, which has benefited more than 7,500 students of underprivileged communities through scholarship sponsors among clients and colleagues. The programme also involves our employees through volunteering activities and customers. Their contributions have made infrastructure improvements in 35 schools located in 29 states of Mexico.

The video shows testimonies of children and parents talking about how their lives and their communities have been transformed through the programme, no matter the social and economic challenges presented. The video also presents the schools before and after the intervention of the program, showing how the infrastructure has been significantly enhanced, thus improving education quality and reducing inequality.

To note, the video also lets you see how the program provides life skills, allowing them to fight against social and economic disadvantages, such as hunger and poverty.


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HSBC Mexico | Mujer Es Fuerza (Women are Strong)

Mujer es fuerza (Women are strong).

As the video shows, the objective of the Mujer es fuerza programme is to promote the empowerment of women living in poverty – encouraging self-confidence in order to improve their condition and quality of life. The beneficiaries of the programme are committed and inclusive women with leadership skills.

The empowerment of these women is achieved by working closely with them through seminars and conferences on different topics such as: diagnosing the community, self-esteem, self-management, gender construction, communication, sustainable families, financial education and leadership. We have worked in 7 states (Edo. De México, Hidalgo, Oaxaca, Yucatán, Durango, Puebla and Morelos).

To date 2,150 women have been directly benefited by the programme, each of whom have taken several workshops allowing them to develop projects to benefit themselves, their families and communities, thus creating opportunities to enhance their social and economic wellbeing and promote gender equality.


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HSBC Bank Canada | Pathways HSBC Indigenous Educational Attainment Fund

In Canada, only 39% of indigenous youth complete high school and 8% have a university degree. The inequality seen in indigenous communities is staggering when compared to the overall national high school graduation rate of 85%.

The video tells the story of students participating in the Pathways program through support from the Pathways HSBC Indigenous Educational Attainment Fund. Working alongside the school system, Pathways to Education Canada gives at-risk students the tools they need to address barriers to education and graduate from high school. Through intensive tutoring, emotional and financial support, the Pathways program is working towards building a Graduation Nation.

The Pathways HSBC Indigenous Educational Attainment Fund seeks to help indigenous students reach their full potential and aims to ensure inclusive and equitable quality education for all, regardless of their background. The Fund will support the delivery of the Pathways program to 400 students a year across Canada.


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Rio Tinto | Argyle – Every Diamond has a story

Rio Tinto’s Argyle Diamond Mine has a unique story to tell. No-one could have foreseen – in the dusty days of early diamond exploration – exactly how the Argyle story was going to unfold: what dreams, inspirations and intrigues would come into play over three decades. Nor could anyone have predicted how much Argyle’s determination to break moulds and change long-held attitudes would transform the international diamond industry.

The success of Argyle as an international company has brought untold benefits to the Kimberly region and to Western Australia over the past two and a half decades. This has taken the form not only of economic and social development in the East Kimberly region, but also of the now significant profile that Australia enjoys on the international resources stage.

Argyle values its partnerships with business and community organisations throughout the east Kimberley region of Western Australia. The activities and projects that Argyle supports through its partnerships are designed to improve the life of communities – making towns better places to live in, building community leadership, supporting local cultural events, and improving education and health delivery- long after the last diamond is mined.

Learn more about Argyle’s culture, communities and how it is reshaping the economy by viewing the short film ‘Argyle – Every Diamond has a story’.


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Youth Career Initiative | Giving Hope to Survivors of Human Trafficking

YCI’s short film tells the stories of survivors of human trafficking who have graduated from the innovative employability programme run in partnership with leading hotels.

It engages by introducing the audience to these people. We meet Mai* a young woman from Vietnam who was trafficked to Russia. After graduating from YCI, she secured employment as a waitress at a Hanoi bakery. She says: “Now that I have a stable job and good income, I have a normal life just like everyone else. I don’t think of myself as a poor girl who has been trafficked. I don’t feel insecure or ashamed anymore.”

YCI partners understand the transformative impact of YCI and recognise how it enables them to implement best practice in the sector, providing vital life and work skills to students, supporting them beyond the programme and contributing to SDG 1 – ending poverty by improving the financial prospects of graduates and their families. Ankur Verma, Former Human Resources Manager at the Westin Gurgaon said: “That’s what we love about the programme. It’s not just about providing them with training or the means to learn a job only for that six month period. It’s about fostering relationships for years to come.”


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Protecting the Environment

Adidas Group | adidas x Parley: From Sea to Shoe

In April 2015, adidas announced a partnership with Parley for the Oceans, an environmental organization that raises awareness for the beauty and fragility of the oceans and implements comprehensive strategies to end their destruction. adidas supports Parley in its efforts in communication and education, research and development, direct action and eco-innovation. The mutual focus is on Parley’s comprehensive Ocean Plastic Program, which is led by the Parley A.I.R. Strategy (Avoid, Intercept, Redesign) to end ocean plastic pollution.

adidas supports Parley and its Global Cleanup Network including NGOs operating in 38 countries, including 1,450 individual cleanup events, and engaging 80,000 participants. In 2016, Parley intercepted 746 tons of marine debris, which included 379 tons of plastic waste from coastlines, beaches, reefs, and high seas.

This is the story behind the first adidas x Parley shoe, the first shoe ever made using Parley Ocean Plastic. The gillnet used was intercepted by Sea Shepherd during a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific. It has been created with adidas’ innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables footwear designs to be tailored to the individual needs of any athlete.


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BASF SE | The New Source

We try to tell society-relevant stories putting emphasis on the point of view of the people concerned. Our stories want to be authentic and credible. For us it is important that BASF can only develop solutions for the big questions of the future in cooperation with its partners.

The film, “The new source” suggests a solution to the world’s water shortage on the example of the water situation in Cyprus, in the middle of Europe. Yianna, an employee of the local water authorities in Nicosia explains how water scarcity influences the life in Cyprus. Seawater desalination plants supply us with a very high percentage of drinking water. With the ultrafiltration membrane technology, BASF presents an important model for this process.

Drinking water is a scarce commodity in Cyprus, due to drought, intensive agriculture, a growing tourist industry. It causes significant hardship to the island’s population. The BASF subsidiary inge® in Greifenberg, Bavaria manufactures ultrafiltration membranes, through which salt water can be forced under high pressure, leaving the salt behind. An important first step toward a sustainable water supply for the island, but BASF is continuously researching into improving the membrane material.


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BNP Paribas & Restaurant Associates | Helping make a world where waste turns into savings

A third of food purchased in the UK is never eaten with over 12 million tonnes of food wasted each year. Tackling waste is critical to reduce greenhouse gas emissions and address the world food shortage.

BNP Paribas partnered with Restaurant Associates to reduce food waste across our in hospitality and staff restaurants. We introduced a food waste monitoring system, Winnow (a smart scale & monitoring software), making it quick and easy to record the type and value of food thrown away. Data is shared with kitchen staff and menus are adjusted resulting in more accurate consumption forecasting. Total food waste has been reduced by more than 47% since Winnow was installed on our London campus.

We produced our short film to raise awareness among about the impacts of avoidable food waste and show that it is not only feasible but beneficial for BNP Paribas and Restaurant Associates to tackle waste together. We wanted the film to show that our partnership is a powerful platform for driving change. Ultimately we wish the film will inspire innovation and action in other areas by showing that putting environmental performance at the heart of business solutions makes sense and yields results.


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Ethletic | Making Of Ethical Sneaker

Most people love sneakers and own at least one pair … although they know that the production conditions are far from ideal. We want to show that, yes, it is possible to produce a sneaker which is fair, organic, and sustainable. Our company produces vegan Fair Trade sneakers made of organic cotton and FSC certified natural rubber. The environmental impact is much smaller using organic instead of conventional cotton; also, our shoes are 100 % plastic free. In 2016, Ethletic won the Fair Trade Award for being a pioneer in offering ethical, sustainable alternatives to the customers. Our video shows how a sneaker is produced, how many steps are necessary, and how many people are involved. Thus the consumer gets a bigger picture and a new feel for the impact he or she can make by chosing ethical brands. At Ethletic, we put people first. Our staff isn’t a number on a balance sheet or a cost factor for us. We know these people. We appreciate them and their skills, their commitment, their history. A minimum wage and workplace safety are the foundation, and we are promoting community projects with premiums. In 2016, Ethletic initiated Pakistan’s first Fair Trade organic cotton cooperative ever.


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FIA Formula E | Sustainability In Buenos Aires – Formula E

Formula E is fighting climate change by offering a solution to air pollution in city centres: EVs. This exciting city-street racing series brings the race to the heart of the world’s most iconic cities to showcase the future of sustainable transportation, and inspire a new generation of fans to adopt EVs. It’s our mission to break down the barriers to the EV market (Technology, perceptions and infrastructure), lower local and global emissions, reduce our footprint as much as possible and leave a positive sustainable heritage.

Formula E has provided a highly advanced globally visible platform to accelerate the research, development, promotion and roll out of EV technologies, their infrastructures and clean technologies. Our cars are powered by a 0% emission and 100% renewable glycerine fuel and we are committed to RE100 and achieving 100% RE power at all of our races by 2020.

Buenos Aires is trying to reduce their CO2 emissions by 30% by 2030. We believe the uptake of EVs is the next step to drastically reducing emissions and demonstrates the cities commitment to embrace new technologies, clean mobility, enhance wellbeing of its citizens, improve healthcare and increase respect for the environment through creating awareness and changing perception.


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Glanbia Ingredients Ireland | Farming for the Future: Sustainability

Our ‘Farming for the Future’ series profiles our milk suppliers who are committed to maintaining our sustainability standards as set out by Open Source®, our unique and world-leading Sustainability and Quality Assurance Code. Sustainability is a key focus and business driver for many of our international food and nutrition customers. Our task with this video is to clearly set out Glanbia’s commitment to a sustainable milk pool, which starts with our farmers on farm.

In our second episode, we meet Joe Hayden at his farm in County Wicklow. With his brother Michael, he is the fourth generation to farm this land and has inherited a deep respect for the natural environment that contributes to the success of his business.

He is very convincing in his love for what he does and his pride in developing a successful dairy enterprise sustainably. The vibrant imagery captured in the film with the help of drone technology, demonstrates how best practice contributes to not only the production of the best milk but the creation of an environment that’s satisfying to flora, fauna, animals and mankind alike.


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Glanbia Ingredients Ireland | Farming for the Future: Expansion

Glanbia Ingredients Ireland works with a number of international food and nutrition companies servicing millions of consumers around the world. Our business customers are looking for top quality dairy ingredients – and traceability is key. Through our ‘Farming for the Future’ video series we bring our customers onto the farm and up close to those who are at the helm of ensuring that the best of raw materials goes into their products.

By making the most of our naturally lush and green farmland we take the customer from the office to the fields and farms of Ireland.

In our first episode, we meet Padraig Keane at his farm in County Offaly. At age 25, Padraig demonstrates a genuine enthusiasm beyond his years for his chosen career. His deep love for his homeland and his herd are clearly portrayed and he draws the viewer in with his sincere commentary on life as a dairy farmer.

Padraig speaks openly from the heart and there is an honesty in his approach that cannot be fabricated. He is proof that our best practice sustainability measures are nothing without farmers who are committed to their delivery.


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Good Energy | I smoke, and so does my dog

Over 80% of energy in the UK comes from fossil fuels. The carbon dioxide released leads directly to climate change, so if you’re not using renewables, you are ‘smoking’.

This was the message behind Good Energy’s viral video ‘I smoke, and so does my dog’, released in December 2015 to coincide with the critical COP21 climate talks in Paris.

Good Energy was the UK’s first 100% renewable electricity supplier, and has been providing clean energy to homes and businesses for over 15 years. Now with over 200,000 customers, Good Energy is demonstrating that there is another way to source your energy, which does not have a devastating impact on the planet.

Switching your energy supplier is the quickest and easiest way to cut your carbon footprint. By choosing locally sourced 100% renewable electricity, you’re increasing demand for the most effective way to combat climate change – clean energy sources.

‘I smoke and so does my dog’ works as an intriguing and effective reminder that by choosing an energy supplier that uses dirty fossil fuels, you’re agreeing to harmful emissions into the atmosphere. With over 350,000 views to date, the video was a very successful part of Good Energy’s COP21 awareness campaign.


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HSBC Water Programme| Living Rivers – part of the #waterstories series

This film endeavours to encapsulate the global scale of the HSBC Water Programme’s impact – on individuals and the environment – in securing clean, safe water through environmentally sustainable management.

Rich, varied imagery is combined to take the viewers travelling from the sunset over Lake Hong, to children playing in the Ganges, to the lush wetlands of the Pantanal. The Medium exploits beautiful, diverse visuals to move and inspire the viewer through short-cut edits that build in accompaniment to background music until the filmic quality drone-shot footage soars with the music’s crescendo to culminate the story. Script, images and sound come together harmoniously to evoke in the audience an emotional reaction that inspires them to think about what can be achieved collectively.

The visual focus shifts between people and the rivers themselves, emphasising humanity’s connection to water. Text is minimal and spaced out for a sense of suspense and an air of expectation. The wording is poetic, highlighting only the most impactful statistics (e.g. “148,000 people reduced impact…”) to ground the achievements in credible evaluation. This celebrates the long-term freshwater partnerships between HSBC and WWF, and is backed up by robust and scientific evidence to show that corporates and charities can have great impact working hand in hand.


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HSBC Water Programme/WWF-UK|How improving farms helps protect the Mara River – Nancy’s story

To overcome the challenge of conveying both the huge scope of the water challenge and the work completed under the HSBC Water Programme, we chose to focus on the life-changing impact for one individual. Nancy Rono, farmer and single mother, narrates a moving vignette of WWF’s freshwater conservation work in the Mara river basin.

The medium is used to full effect in combining stunning wide-angle landscape pans with close-ups of faces and activities, using innovative camera placement to create angles featuring a cacophony of colour, texture and personality that transports the viewer to the rural Kenyan village.

A quick-fire snapshot of a day in the life of Nancy shows universally relatable activities – preparing breakfast, sending children to school – to build shared ground with the audience. This is interspersed with harsher realities of Nancy’s life to lend urgency to the water challenge.

Nancy’s story gives veracity, through her personal experience, to the truism that water does not just come out of a tap. It is our most vital resource and the first step to prosperity and speaks to the SDG ‘clean water and sanitation’.

Underlying the story is the programme’s ethos: ‘healthy rivers, healthy businesses, and healthy communities’, to show how partnerships between companies and NGO’s can achieve amazing results.


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HSBC Bank plc | Decarbonising HSBC’s Electricity Supply

HSBC has long been a leader in its approach to managing its own carbon emissions and its wider role in supporting the transition to a low carbon economy. We were the first Bank to become carbon neutral and our programme ran from 2005 to 2011, and we have consistently scored highly in disclosure and performance under CDP and have led the financial services sector with our energy sector policy.

Our renewable energy goal was set in 2012 when we ceased our carbon neutrality programme and focused on permanent long term solutions as opposed to annually offsetting. Our 2012-2020 goal was to ensure 25% of our global electricity consumption came from truly additional resources. To achieve this goal we set out to procure as much renewable electricity as possible in markets were we could sign power purchase agreement (PPAs), aligned to RE100 aims. Jacks Lane wind farm was our first major project in the UK and provides around 20% of UK electricty. We followed this with a further wind farm and a solar farm which takes our renewable electricity to 67% of UK total. We plan to make sure that by 2020 we are sourcing 100%. All of our projects are PPA ensuring HSBC is bringing new truly additional renewable energy into the market.


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GSFA 2016 | HSBC Mexico | HSBC Water Programme – Isla Urbana

As the video shows, the objectives of the HSBC Water Programme supported project are to provide a sustainable source of water to families living in conditions of chronic water shortage and to provide environmental education programs designed to engage the population in their own process of sustainable development.

The project has been installing rainwater harvesting (RWH) systems in low-income communities in southern Mexico City and indigenous Huichol communities in Jalisco. In Mexico City, the systems will serve to develop and demonstrate the viability of integrating RWH into urban development, improving water access for marginalized areas. In the Huichol communities, the systems will provide families with 100% of their drinking water needs, greatly reducing water borne illnesses and sanitation problems. In both contexts, the project employs education programs and follow-up to ensure a complete understanding of proper use and maintenance.

The Huichol community which appears in the video is the one benefited in Jalisco, where 65 RWH systems have been installed each with a large cistern (13,000-25,000L). There you can see one of the many beneficiaries: Ofelia who was suffering from infections and skin diseases. Today, thanks to the water tank and the health and hygiene workshops in the community, her living conditions and health have improved.


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HSBC Water Programme/Earthwatch | Four Years of FreshWater Watch

HSBC is investing time and resources in the HSBC Water Programme (HWP) because water is vital to building healthy communities, developing economies and achieving Goal 6. The film shows how programme partner EarthWatch delivered freshwater research and education to help inform and transform water management by:
– Creating a robust global database (‘FreshWater Watch’), populated with data on freshwater quality and quantity, collected by HSBC employees.
– Training over 8000 HSBC employees in one-day research and education programmes in more than 37 cities worldwide.
-Engaging over 200,000 people in an online network to support more sustainable management of freshwater ecosystems.

With eye-catching drone-shots imagery and a variety of visual techniques the film showcases key outcomes of the largest ever coordinated citizen science programme; presenting a global and diverse network of engaged citizen science leaders working together to find solutions to one of the world’s greatest challenges. Interesting statistics and concise interviews with experts and HSBC employees are designed to engage the viewer in the global water challenge and the programmes work to help address it.

The film inspires viewers to think about how they can make a difference, showing how communities can become stewards of their environment.


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HSBC Water Programme/WaterAid | Aftershock: Nepal’s untold water story

Aftershock: Nepal’s untold water story is the charity WaterAid’s first virtual reality film. It follows plumber Krishna Sunuwar, 58, as he works to repair the village’s water system after last year’s devastating earthquakes. Nearly half of all water supplies were destroyed across earthquake-affected areas, leaving thousands of people without enough clean water and vulnerable to disease.

The film was produced in-house by WaterAid with the support of the HSBC Water Programme. Over five years, the programme has enabled WaterAid to reach more than one million people with safe water and two million people with sanitation across Bangladesh, India, Nepal, Pakistan, Ghana and Nigeria. The Programme is also supporting WaterAid’s efforts to restore access to safe water and sanitation in Nepal’s earthquake-affected communities.

The partnership has also enabled WaterAid to create an innovative character-led VR documentary developing WaterAid’s skills in-house, whilst also creating a film that would:
• Support WaterAid’s work in Nepal
• Contribute to the national conversation around Nepal’s long-term recovery
• Show that change is possible by building a community’s resilience and capacity to adapt to their external environment
• Demonstrate how WaterAid works in partnership – from local partners and communities, to the organisations that fund our work


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KFW | KfW’s engagement in Asia

In the film KfW presents its engagement in Asia, in particularly the export of the German energy transition to Asia. The main part of the film is dedicated to KfW` projects in India, which have a positive impact on the climate. Most of them help to increase the percentage of the energy produced by using renewable sources, such as a solar power plant Baramati. The film also shows similar projects in China and Vietnam.


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L’Oreal |The L’Oréal approach to ensure full traceability of palm oil and its derivatives

Palm oil production is at the heart of major environmental impacts and complex social and economic realities: in Indonesia, growing palm oil can enable a family to escape from poverty in one generation. As leader of the beauty industry, L’Oréal considers it is its responsibility to commit and innovate for 100% sustainable and responsible sourcing of palm oil and palm oil derivates. In the film we are presenting, L’Oréal explains in details its innovative traceability approach and how it supports independent smallholders, as 40% of the palm oil is produced by small-scale farmers. Within its sourcing sustainably policy L’Oréal has set very ambitious targets leading to a sustainable transformation of its entire business and value chain, a first step to ensure compliance with its Zero Deforestation ambition.” www.sharingbeautywithall.com?utm_source=email&utm_medium=email


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YTL Corporation Berhad | Empowering Communities, Saving the Environment

YTL Corporation Berhad encourages the use of sustainable energy and reduced dependence on fossil fuels to help combat the high level of energy poverty in developing countries. A subsidiary of YTL Power International, PT YTL Jawa Timur (YLTJT), the operator of Paiton II Power Plant in Java – Indonesia’s biggest power generation complex, feels it has a social obligation to enlighten people’s life especially in off grid communities around the Probolinggo area where it operates.

In 2012, YTLJT introduced the rural renewable energy programme as means to power communities through micro hydro, biogas and solar power generation. YTLJT uses a two-pronged approach by enriching communities and at the same time, protecting the environment. This occurs through proper waste management (cow manure), reducing greenhouse gas emissions, and environmental advocacy and education. To date, over 1000 families have benefitted from this programme. Electricity generated from the micro hydro and solar units is used to provide lighting for street lamps, homes and classrooms, thus allowing communities to accomplish more after dark whilst the biogas units eliminates the use of harmful cooking fuels and produces bio-slurry which is used as an effective natural, organic fertiliser.

In producing the film, we engaged with relevant stakeholders from all walks of life. Interviews were conducted over the course of a few days to properly capture the impacts of the programme and the community’s underlying attitudes, receptiveness and gratitude.


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Reshaping the Economy

BASF SE |The e-floater as vision for future mobility. A co-creation of BASF and Floatility

The report focuses on the co-creation of BASF and Floatility. The e-floater is providing a solution for smart mobility and enhances urban living.

Floatility is the globally most advanced short distance sharing economy mobility platform. Having to bridge the so-called “last mile” from home to the metro station, to the bus stop, or to the job is what often prevents people from using public transport. Easy access to vehicles is key success factor to make every trip convenient for the user. This can only be optimized with flexible and modular solutions to meet commuters where the demand is.

The innovative approach of Floatility is combined with the valuable knowledge of BASF and leads to a perfect co-creation. As the e-floater needs to be lightweight but robust, it is mainly made out of plastic materials by BASF. This way BASF contributes with intelligent solutions to sustainable mobility and people’s quality of life today and for the generations to come.


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EBRD | We Invest In Changing Lives

The European Bank for Reconstruction and Development (EBRD) is a multi-lateral development Bank financing world class projects to the highest standards. The Bank is investing in changing people’s lives and environments from central Europe to central Asia, the Western Balkans and the southern and eastern Mediterranean region. With an emphasis on working with the private sector, the Bank invests in projects, engages in policy dialogue and provides technical advice to foster innovation and build sustainable and open-market economies.

EBRD seeks to ensure that the projects financed are socially and environmentally sustainable, respect the rights of affected workers and communities, and are designed and operated in compliance with applicable regulatory requirements and international good practices.

The film demonstrates how EBRD provides finance to improve skills, create employment and enhance services. EBRD plays a catalytic role in changing economies to provide sustainable industry and resilient infrastructure. EBRD is placing increasing emphasis on promoting gender equality and economic inclusion to reduce inequalities. EBRD takes pride in engaging with all stakeholders to ensure that the Bank’s investments are undertaken in the best interests of all involved.

This film summarises how EBRD is committed to shaping the economy for a sustainable future.


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Essilor International |China Vision Ambassadors: a new pathway for community vision care

Over 340 million people of all ages in China unnecessarily suffer from poor vision. On top of rising levels of myopia among younger generations, older people are experiencing age-related visual defects at a younger age which can be a heavy burden to society with an ever-increasing elderly population. Improving access to vision care for the hundreds of millions who need it in China is no mean feat, especially as many live in rural or remote areas. Essilor’s inclusive business division – 2.5 New Vision Generation – has been working with local hospitals in several provinces over the past 18 months to roll out an innovative Vision Ambassador program. The initiative aims to scale up sustainable vision care services by training people from rural communities to carry out basic vision screenings and sell reading glasses. Our film features the experiences of one Vision Ambassador, Zhang Chunyan, in bringing affordable vision care to her village in Yunnan, a province where 50% of the population lives in remote areas. Through this program, over 350 Vision Ambassadors are already creating a livelihood for themselves and their families as well as contributing to the wellbeing and prosperity of their local communities.


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FREITAG lab. Ag | The road to F-ABRIC

The idea of durable textiles that are completely compostable and produced in Europe from European crops may sound like wishful thinking, but in fact it is the latest pitch from the Freitag brothers. Fifteen years after Daniel and Markus Freitag gave new life to old truck tarps, and founded their bag manufactury, FREITAG was actually just looking for suitable workwear for the employees. As they couldn’t find anything on the market, that fit the bill, they decided to take matters into their own hands and develop their own textiles from scratch. Fabrics and clothing that could be produced under fair conditions, without wasted resources, endless transport distances, or chemical overuse.

In 2014, after five years, FREITAG was finally ready to launch their own 100% compostable textiles that originate from European fibers and are produced within 2’500 kilometres of the FREITAG HQ. In “The road to F-ABRIC” Daniel and Markus traced the journey from the raw material to the finished fabrics by bike and train, visiting the flax cooperative in the Normandy, the weaving mill in the Lombardy and the seamstresses in Poland.


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Global Business Associate Information & Technology | The Mobile Hospital -iHeath

The mobile Hospital – iHeath Project is a innovation& evolution of the Medial Industry ..

That change humans way to see doctor how the Heath can be manage in the future ..taken away the pressure of what the NHS need facing .. Providing extract revenue income ..one stop shop to give every person opportunity understands their own current health condition , monitoring their own health & medical record .. No matter where they are in the world can access through mobile cloud .. Given emergency option for them not to mistreated .. and option to choose 24 hour doctor service no matter where the doctor in the world ..in the same time , creating a medication delivery network, after treatment , medication can be 1 hour or 24 hour delivery to the door. The DNA service can let people’s understand at the next 20year what kind of the sickness they could be have , had opportunities to change life style or nutrition before it gets too late . The open mobile platform will given current app provider to service those direct customer . Creating more job , saving more Hospital cost , saving everyone’s time & Building billions pounds market need in a very cost effective way.


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Global Business Associate Information’s & Technology | The Smart City solution

The Film has demos try how to using the ” media as platforms ” business model , to created & delivery a smart city solution through providing a ” Intelligent street light , Intelligent bus & Intelligent EV charge ” to the cities . Saving government cost for those infrastructure project , in the same time proving the consumer exact benefit by using normally transportation .. Also can building a green city , wifi city , safety city & data city all in the same time in a must cost effective way .. Reshaping the economy to generating more cash flow , fix the missing gap , creating more market needs , jobs , and business demand in the market.


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Honest Tea, Inc. (U.S.A.) | Honest Origins: Paraguay

Honest Tea is the top-selling organic bottled tea company in the U.S., and in 2014 we sold our billionth beverage. At the same time, we made the major decision: to transition all of the sugar used in our glass-bottled teas from just organic to Fair Trade Certified™ & organic (tea transitioned to Fair Trade in 2011).

Since 2015, all of our sugar (and tea!) across our beverage portfolio in the U.S. has been—and continues to be–sourced as both organic and Fair Trade Certified™.

One of the ways we deepen our impact and help our sourcing communities is through the use of Fair Trade ingredients. The Fair Trade certification sets standards on safe working conditions and sound environmental practices, and empowers farmers to democratically address their greatest needs to improve their livelihoods.

For the Fair Trade ingredients used in our beverages, we pay an additional premium on top of the price of the ingredient, and that money goes to a fund to support community development initiatives that are determined by the communities themselves. The investments range from the support of schools and hospitals to the purchase of mechanized farm equipment, which greatly increases productivity and economic self-sufficiency. Some communities have also invested in gas cook stoves instead of firewood, removing harmful smoke from homes and saving hours that would have been spent gathering firewood.

Over the years, we have paid more than $1 million in Fair Trade premiums to the farmers who grow our sugar and tea around the world. In the video submitted, our co-founder Seth Goldman visited a Fair Trade sugar community in Paraguay to learn more about how Honest & Fair Trade USA were helping to make a difference.


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HSBC Water Programme/WWF-UK | Ramganga Mitras: Inspiring change in communities

Tara is the spokesperson for this film, and for our work in the Ganges river basin to inspire change within communities. The Film demonstrates WWF’s theory of change: empowering local citizens within tools and knowledge to enhance health and livelihoods while building sustainable environmental stewardship and reducing environmental impact.

Tara is a Mitra (or friend) of the Ramaganga. This in-community approach represents best practise for development and sustainability. The film aims to bring about a change of thinking in the audience, making them aware of the critical importance of water in every aspect of life and health, and how it links us globally across cultures and distance. Beginning with everyday actions of Tara’s life: churning butter, watering cattle, picking crops and bathing, the film reinforces her assertion that we are all connected to water. Tara herself reminds the viewer to see water in a new light. While we may take water for granted, it is a touch point for almost every daily activity, worldwide. The crucial importance of good water management is impressed upon the viewer.

We also wanted to emphasise that everyone can play their part. The film shows in detail how reducing use of chemical fertilisers and pesticides can improve water health in Tara’s village. Tara takes us through the actions of making amrit pani (natural, organic pesticide) and through her actions we witness how she is a role model for driving environmental change in her community.


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JDE – Jacobs Douwe Egberts | Kenco’s Coffee vs Gangs

This film showcases an innovative training scheme set up by Kenco in Honduras which successfully offered young people at risk of getting involved in Honduras’ pervasive gang scene new opportunities, the chance to train as coffee farmers.

What is significant about this initiative, is not only that it meets a need in Honduras, but rather that it clearly demonstrates the commercial case for businesses doing the right thing: these films were not made for audiences already engaged with developing world issues, but rather for regular instant coffee buyers. Research had suggested that even in an established mainstream market such as instant coffee, differentiating a brand and a product on ethical grounds could be highly motivating.

Econometric analysis of Kenco sales revealed that publicising the Coffee versus Gangs initiative in this way drove substantial commercial return, with a revenue ROI 3 times the average for regular packaged goods campaigns.

In making such a strong commercial case for investing responsibly in people in its supply chain, Kenco’s ‘Coffee versus Gangs’ initiative marks a hugely significant milestone, paving the way for other mainstream companies to see ethical practice not as a moral ‘nice to have’ but a means of profitably driving market share.


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JDE – Jacobs Douwe Egberts | Lucas’s Coffee vs Gangs story: A life changer

This film showcases an innovative training scheme set up by Kenco in Honduras which successfully offered young people at risk of getting involved in Honduras’ pervasive gang scene new opportunities, the chance to train as coffee farmers.

What is significant about this initiative, is not only that it meets a need in Honduras, but rather that it clearly demonstrates the commercial case for businesses doing the right thing: these films were not made for audiences already engaged with developing world issues, but rather for regular instant coffee buyers. Research had suggested that even in an established mainstream market such as instant coffee, differentiating a brand and a product on ethical grounds could be highly motivating.

Econometric analysis of Kenco sales revealed that publicising the Coffee versus Gangs initiative in this way drove substantial commercial return, with a revenue ROI 3 times the average for regular packaged goods campaigns.

In making such a strong commercial case for investing responsibly in people in its supply chain, Kenco’s ‘Coffee versus Gangs’ initiative marks a hugely significant milestone, paving the way for other mainstream companies to see ethical practice not as a moral ‘nice to have’ but a means of profitably driving market share.


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Rio Tinto Diamonds | Barramundi Dreaming

Dreamtime or ‘Ngarranggarni’ stories provide a strong belief system through which Aboriginal people understand their county and their relationship to it. In the film Barramundi Dreaming we are told the Miriwoong and Gija stories which have been passed down from generation to generation for thousands of years describing the Dreamtime origins of the Barramundi Gap, where the Argyle Diamond Mine is located, and the story of the sacred birthplace of the Argyle Diamond Mine.

Today, Rio Tinto’s Argyle Diamond Mine is the largest producer of naturally coloured diamonds including virtually the world’s entire supply of rare pink diamonds. All mining at Argyle is undertaken with the permission of the traditional owners who are physically and spiritually still very present in the landscape In the remote East Kimberley region of Western Australia, the Argyle mine has developed enduring relationships with Traditional Owners. Because the Argyle mine operates in a region of significant economic and social disadvantage, a key priority is to help build a stronger and more robust local economy that is not dependent upon the mine’s operations.

Today Argyle’s influence stretches over many spheres and continents. In Gujurat state in India, a quarter of a million people are employed to cut and polish Argyle diamonds. A whole new jewellery manufacturing industry has developed to make these small records of the earth’s history affordable to those who before could only dream of being their custodians.

Learn more about Argyle’s culture, communities and how it is reshaping the economy by viewing the short film ‘Barramundi Dreaming’.


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Placemaking Video | Cities for People – Jan Gehl

By 2050, around 75% of the world’s population will be living in urban environments.

Jan Gehl is a Danish architect and urban design consultant based in Copenhagen whose career has focused on improving the quality of urban life and creating ‘cities for people’.

His research spanning the last half a century, has examined every detail of the relationship between the physical form in cities and the effects on people.

His humanistic and sustainable design ideology has also been used to transform the economy and fortunes of many people all over the world.

Jan now travels the world ‘spreading the gospel’, that well planned design is vital to provide sustainable, healthy, safe and lively cities.

As he says: ‘We shape cities, and they shape us.”

This film was funded and produced by Placemaking Video in 2016 to celebrate 50 years of research by Jan Gehl as well as 15 years since he started his consultancy Gehl Architects and his 80th birthday.

Placemaking Video produces engaging films to support urbanists, architects, city planners and developers in their mission to create great places in cities for people to live, work, visit and play.


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Wessex Water – GENeco | #BioBus – The UK’s first food and poo-powered bus

GENeco was created by YTL-owned Wessex Water in 2008 to help its parent company become carbon neutral and eliminate landfill waste by 2020. GENeco provides sustainable waste solutions and what sets us apart is that where others might see waste, we see untapped resources.

We wanted to show the potential of biomethane, which we produce from the treatment of sewage and inedible food waste, so we created a video, which was shared by media news channels all over the world and remains popular on YouTube today.

Our film explains the story of how running a bus on biomethane could benefit the community by reducing air quality in the city of Bristol in a sustainable way, as the bus runs on waste produced from those living in the city.

Following the launch of the film, other countries have recognised the innovation and green organisations believe it’s a responsible way to decarbonise the transport sector, which is responsible for 21% of all UK carbon emissions.

We were also able to show how biomethane could be turned into gas suitable for powering homes – something which caught the attention of the Government which understands the value of the energy source we produce.


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Net Positive Leadership

Electrolux | For the Better

Electrolux is a world-leading manufacturer of appliances for households and professionals. With its film For the Better, the company tells the story of its approach to make a positive everyday difference, and seeks to inspire and educate consumers about how many small changes can have a big impact. For the Better, which is not just the name of the film but of Electrolux entire sustainability framework, covers nine promises in three key areas: Better Solutions, Better Operations and Better Society. Ranked Household Durables Industry Leader by Dow Jones Sustainability Indexes for 10 consecutive years, Electrolux film offers an engaging and emotional perspective on its work to achieve this leadership position.


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FIA Formula E | Formula E’s Sustainable Legacy at the 2016 VISA London ePrix

Formula E‘s vision is to be leaders in establishing a net positive sustainable impact on people and planet in all of our activities. The VISA London ePrix received 1st party certification in the ISO 20121, a holistic approach to being Net Positive Leaders in the sports and events industry.

This city-street racing-series showcases the exciting future of sustainable transportation, fighting climate change by accelerating technological advancements in e-mobility, offering a solution to air pollution and reducing local/global emissions of the transport industry.

The potential of FE to drive technological innovation, social awareness and infrastructural development for e-mobility over next 25 years foresees: An additional 57-77 million EVs sold worldwide, 900 million tonnes of CO2 avoided and €25 billion of savings on healthcare costs from pollution reduction.

We engage with our community through our global online platforms and Legacy Programmes to raise awareness, educate and inspire change. Alongside our Foundation Partners, we raised $1.2m for a collaborative safe water access and sustainable living project in Guatemala. This year at the London ePrix our Local Charity Partner was StreetGames, dedicated to bringing sports to the doorstep of 100,000 disadvantaged young people from all over the UK in a creative and engaging manner.