2012 entries

Community Investment

Powerboat P1 | P1 planet

The words “powerboat racing” and “going green” may seem to be at odds but, with its fast growing international marine motorsport series, Powerboat P1 challenges us to think again.


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Atkins Global | Park voices

Stratford was one of the UK’s most deprived areas until engineers transformed the area in one of the country’s biggest urban regeneration projects ever. The Olympic Park is now an investment magnet but none of this would have been possible without the efforts of companies such as Atkins, which went beyond its contract to develop a change programme that has protected the local environment, used cutting edge sustainable engineering techniques and kept local people engaged throughout.


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KPMG | Cycle for water

Over 1 billion people globally live without access to safe and clean drinking water. KPMG’s sponsorship of the Cycle for Water initiative highlights our commitment to help drive the education and awareness of water and sustainability issues around the world. This film captures the spirit and excitement that the Cycle for Water team experienced in their 30,000km journey from Alaska to Argentina while travelling on bamboo bicycles raising awareness on the issue of water scarcity.


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Bloomberg | Waste Not Want It

Furniture and art fabricated with materials from the Bloomberg recycle bin? For the third year, Bloomberg’s European headquarters in London is host to ‘Waste Not Want It’, specially commissioned furniture and art installations built from cables, boxes, keyboards, pallets and other Bloomberg waste. Emerging international artists have reinvented these cast-offs into technically innovative and environmentally responsible works that are on display throughout the London office at Finsbury Square. The ‘Waste Not Want It’ installations dramatically showcase the company’s commitment to sustainability while encouraging us to reconsider the very concept of office waste by transforming discarded materials into objects of beauty and purpose.


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The Hinduja Foundation | ALL things green! (ALL Standing for Ashok Leyland Ltd.)

For a commercial vehicle manufacturer to speak about environment sustainability sounds a trifle paradoxical, but our challenge lay in the paradox. Right from the outset, we were well mindful of the fact that our vehicles did pollute. Hence, the onus on us was greater to use our ideas and technology to evolve innovative ways to sustain our environment. This film captures a few of our attempts…


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Community Investment

AstraZeneca for the Young Health Programme | The Young Health Programme – a global community investment initiative

The Young Health Programme is AstraZeneca’s global community investment initiative that aims to make a measurable and sustainable difference to the lives of young people. A partnership with Johns Hopkins Bloomberg School of Public Health and Plan International, the YHP is committed to helping address key issues in adolescent health across different countries around the world. This film provides an insight to why adolescent health is so important through capturing the lives, issues and realities of young people in three YHP community programmes in Brazil, Zambia and India.


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AstraZeneca for the Young Health Programme | The Young Health Program in Canada

AstraZeneca Canada’s Young Health Program aims to improve the mental health and emotional wellbeing of vulnerable adolescents. Working in collaboration with 3 national charitable partners – the Boys and Girls Clubs of Canada, mindyourmind.ca and Physical and Health Education Canada, we are building resources to address this underserved aspect of the Canadian healthcare agenda. This film provides insight into the issue – from the voices of youth and those who serve them – and showcases the great opportunity to make a sustainable difference.


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AstraZeneca for the Young Health Programme | The Young Health Programme in the UK

AstraZeneca UK is partnering with Depaul UK, the largest national youth homelessness charity, to improve the mental and physical health of homeless young people. This film is a compilation from four separate films which were commissioned as part of research into the health needs of young homeless people. The intention was to understand the health challenges faced by young people from their own perspective. The film was shown at the parliamentary launch of the UK Young Health Programme to inspire stakeholders to make changes that will positively benefit the health of young homeless people.


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Aviva Life Insurance Company India Ltd. | Journey of a Book

Aviva Great Wall of Education was launched as a book donation drive for underprivileged children in 2009 as part of the Aviva Street to School initiative. From a single city (Delhi) collecting 123,000 books, it moved on to becoming a regional event in 2010 with bookwalls in 4 cities and collecting over 950,000 books and moved on to become a national movement in 2011 with people donating over a million books from across the country impacting lives of over 500,000 children.


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Mainetti | Mainetti Cares

Mainetti Cares is an in-house video which was created so that all our people are aware of the good work they are doing to help others across the globe .The initiatives in the short film are selected by our staff who wanted to make a positive difference in their local communities.


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Vodafone Qatar | Al Johara, Diamonds of the Desert

Operating as Mini Mobile Entrepreneurs and Vodafone hubs within their own communities. Joharas do so whilst working in culturally appropriate and within their traditions, as they take care of their family and community responsibilities. These women, who never worked before, have generated Millions of Qatari Riyals and new customers for Vodafone.

This is simply astounding and optimises why social responsibility is so important not only to do good but if implemented well creates a financially sustainable business model.


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Grupo Bimbo | Social Responsibility as part of Grupo Bimbo’s philosophy

Since our beginning in 1945, a key part of our philosophy has been to promote the well-being and development of those who form a part of the company, as well as the society in which we are immersed, particularly those sectors considered most vulnerable. For Grupo Bimbo, investment in the community has been a task intrinsic to the workings of the company. At the core of our values lies the Person and we search for their comprehensive development in their maximum potential. It is for this reason that we take into actions of volunteer work and programs that promote a better quality of life, reinforcing our commitment with our associates, the society, the environment and topics of public health and education. This short film captures stories of intertwined transformations through some of the programs which our company supports.


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Fundacion Kaluz AC | Heirs of the Rainforest: The Chimalapa Children

The Chimalapa people with the help of CONABIO and Grupo Empresarial Kaluz, work hard everyday to preserve their natural paradise, a place called ¨the fortress¨.  It is through the eyes of its children that we explore and discover the efforts made to prevent the logging of the region.


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MTV | No Controversy

This short film was produced by MTV Voices in support of the ‘No Controversy’ campaign by the Bill and Melinda Gates Foundation. The video aims to support the campaign in its bid to give more young women access to a basic right: Contraception.


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Inspiring Good Governance

New Look Retailers Ltd | Badhon’s Story, A film by Khalid Mahmood

‘Badhon’s Story’ from New Look Retailers Ltd tells the story of one woman’s life as a garment worker in Bangladesh, one of the poorest countries in the world. The film challenges the usual image of sweatshops, deprivation and despair and demonstrates how New Look’s investment in better jobs for workers is bringing real benefits to garment workers and their families.


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GRUMA | A sustainability and socially responsible worldwide citizen

GRUMA the global Mexican food company was founded in 1949 by Mr. Roberto Gonzalez Barrera (1930-2012) and his father. GRUMA is the leader of corn flour & tortilla production in the world as well as a major producer of wheat flour and wheat based products such as flatbreads and has presence in 113 countries in the five continents, through its global brands MASECA® and MISSION®. GRUMA has been a Socially Responsible Company from its foundation always concerned with contributing positively to its social, economic and ecological environment through its Sustainability and Socially Responsible Model.


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