2015 entries

Community Investment

Cross Form Media | You Don’t Think About Roofing The House When Your Child Might Be Dying

COINS Foundation is a long-time supporter of the poverty housing charity Habitat for Humanity. By financially backing their microfinance programmes, we support a number of families who are working to bring themselves out of poverty and improve their own living conditions. These families wouldn’t have access to typical banking services, but they are empowered by taking out small housing microfinance loans. It has been proven that microfinance can play a vital role in the eradication of poverty. A good home fuels aspiration, raises ambition and fosters a sense of pride. A home is more than just a building: it has a direct effect on health, wealth and education. The characters in this film have their struggles, but live with dignity and maintain positivity and hope for the future. The families we interviewed live close to the poverty line. One accident, a failed harvest, or a child’s illness has grave consequences on a family’s prospects and well-being. This short film reminds us that life is fragile and that with privilege comes responsibility to act and make a difference


Cross Form Media | Can You Imagine Darkness?

Can you imagine darkness? Real pitch black? Impossible to see even the hint of the outline of your hand? From sunset to sunrise, twelve hours each day, this is reality for pupils and teachers at Pioneer High School in Uganda. Right at this very moment 621m Africans live without electricity. Africa’s energy crisis seldom makes the headlines yet the cost to human lives is enormous. Electricity has been proven to benefit health and education. It drives down poverty and raises life expectancy. In 2015 COINS Foundation installed solar power at this Ugandan school to provide greater opportunity and increase potential of the learners, teachers and community. The installation of a solar panel power-house within Pioneer’s compound provides electricity to classroom blocks, the school kitchen and the dormitories. Most of us are terrified by the dark; we hold on to our childhood fears, until we switch on a light. This film captures the feelings that light brings. It makes you dance, sing, rap and laugh. We hope that this installation will act as a catalyst for a vibrant off-grid solar industry in the region. Small-scale solar energy can provide millions of people with a first step on the energy ladder.


VP Bank Ltd | VP Bank Cultivates Sustainability

VP Bank is an internationally positioned private bank and one of Liechtenstein’s largest financial institutions. The Bank is committed to the principle of sustainable growth. Our goal is to secure the future of generations to come. Corporate responsibility applies to everything we do, including how we select our suppliers. For this reason, VP Bank places great importance on working with local and regional businesses – especially when producing gifts for our clients. Customers now attach great significance to knowing where a product comes from, how it is made and what it contains. And this is as true for VP Bank clients as for consumers of any other product: all of our client products should ideally be sustainable and unique. At VP Bank, we are passionate in all we do – so we make sure to select client gifts that are as unique as we are.


HSBC | Tall Ships – A Voyage Of Achievement

The unforgettable experience of sailing under London’s Tower Bridge perched aloft the rigging of a tall ship was enjoyed by young people taking part in the HSBC Tall Ships voyage. The 40 teenagers, representing 4 schools in the UK, were on the final leg of an estimated 900 nautical mile journey that took them from Southampton on the south coast of England to Bruges in Belgium and home again. Over 700 young people, aged 14-15 years old, from schools in disadvantaged areas have taken part in a Tall Ships voyage through HSBC’s Young People Programme since 2001. The Tall Ships voyage is designed to inspire young people to meet new challenges, including sailing and learn skills which will help them into employment – such as leadership and working responsibly as a member of a team, confidence building –and learning to sail. For some, it is their first time away from home. They are supported by crew from the Tall Ships Youth Trust and HSBC employees who act as mentors to the young people. In 2014, HSBC employees worldwide gave 303,922 hours of their time to volunteer, for a wide range of community-related projects, during the working day.


Anglo America | 25 Years Of Enterprise Development

Anglo American is a global and diversified mining business that provides the raw materials essential for economic development and modern life. Our diversified portfolio of products spans the economic development cycle and, as a responsible miner, we are the custodians of precious resources. We work together with our key partners and stakeholders to unlock the long term value that those resources represent for our shareholders, but also for the communities and countries in which we operate – creating sustainable value and making a real difference. In the countries where Anglo American works, our experience is that entrepreneurs are more than business people looking to make a profit. Very often they are also driven by a vision to promote social progress, create jobs or deliver innovative products and services. Over the past 25 years, Anglo American has supported enterprise development in host countries as part of our commitment to support development but also as a way to support the performance of our own business. Since 2008, our enterprise development schemes have backed more than 48,000 enterprises, distributed more than US$100m and supported more than 76,000 jobs. Starting in South Africa and Chile, in the last two years we have launched schemes in Botswana, Brazil, and Peru.


HSBC | 150 Anniversary Thank You

To mark 150 years in business HSBC is donating USD150 million to charities and community projects around the world to thank customers, shareholders and employees for their support. HSBC invited its employees to vote on the kind of projects they wanted the fund to support. More than 50,000 took part. They voted to prioritise projects relating to children and education, medical welfare and research, and the environment and wildlife. Annually HSBC employees volunteer approximately 300,000 hours towards activities and other community events led by HSBC. This film was developed to say thank you and introduce the 150 Community Fund to HSBC employees. The fund will benefit more than 140 community projects and local charities worldwide over the three-year period from 2015-17. The USD150 million donation supplements HSBC’s existing contributions to community investment programmes. As well as making a financial contribution, HSBC encourages employees to support projects in their communities by volunteering their time and expertise.


HSBC | Troubled Waters

Set against the backdrop of Narendra Modi’s rise to power in India following his ‘toilets, not temples’ campaign, ‘Troubled Waters’ explores the challenges behind Modi’s goal of a toilet for everyone by 2019. Radha Verma, is determined to build a toilet to protect her daughter after she narrowly escapes attack when going for open defecation on railway lines. The film shows the reality of life without access to sanitation as well as the complexities of solving this problem. This film is a case study of an HSBC Water Programme funded project in Rakhi Mandi, an urban slum near Kanpur in India. It was created through collaboration between HSBC and WaterAid. The HSBC Water Programme is a five year, US$100m partnership with three global NGOs – Earthwatch, WaterAid and WWF. The programme will provide water provision, protection, information and education. Working with WaterAid in India, Bangladesh, Nepal, Pakistan, Ghana and Nigeria, the programme has already provided over 900,000 people with access to safe water and over 1,410,000 people with access to sanitation.


Nespresso | Reviving High Quality Coffee Production In South Sudan

Nespresso announced in 2013 that it was launching a project in South Sudan with TechnoServe and George Clooney to revive high quality coffee production. Nespresso discovered few plantations of high-quality coffee Robusta with unique aromas. Willing to bring exceptional coffee to consumers worldwide, while helping farmers and their families secure their future by building new sources of sustainable business, Nespresso, together with non-profit organization TechnoServe and the Ministry of Agriculture, Forestry, Cooperatives and Rural development of Republic of South Sudan, set to develop coffee production in the country by implementing its AAA Sustainable Quality™ Program. Nespresso is the first company to offer coffee from the country following its independence. To date, around 300 farmers are involved in the program. Three new coffee cooperatives managing wet mills have been established, two coffee nurseries have been set up, and a two-year Farm College training program is in progress with 1’000 farmers registered. Nespresso is currently investing $2.5 million. This project will have a positive impact on coffee farmers and their families, in a country which is heavily dependent on oil and foreign aid. This project is truly about creating shared value both for consumers and South Sudanese thousands of farmers by 2020.


PwC | Making A Difference: The Social Impact Of Brigade

This film is a tale of an innovative, triple-sector partnership that has changed lives for the better, helping a social entrepreneur to make his vision a reality – supporting people at risk of homelessness to turn their lives around. Aged 16 Simon Boyle started his career as an apprentice at The Savoy, and food has been at the heart of his career ever since, although it’s taken some interesting twists and turns. In 2004, he volunteered in Sri Lanka as part of a post tsunami relief team assisting a small community to rebuild their lives. He was a changed man, and fired up to use his skills to help those less fortunate than himself. Since, Simon has worked tirelessly to help homeless people across London, using food as a catalyst, and encouraging them to move their lives forward, setting up the Beyond Food Foundation to do so. PwC has a long history of supporting the communities it operates in and, inspired by Simon’s passion, worked with him to establish a social enterprise restaurant, Brigade. The professional services firm convened various partners with complimentary capabilities – including De Vere Venues, and Big Issue Invest – to support his apprenticeship model on a bigger scale. The Homes and Communities Agency also made a significant investment in the venture. Since opening, Brigade has had a profound social impact – not only transforming the lives of more than 50 people, but also generating £1.57 in social value for every £1 invested in the first three years. This video, made for its 3rd birthday in 2014, tells the story of this extraordinary project, in the voice of all those involved – the creators, contributors and beneficiaries. With an infectious optimism, it was shot to celebrate an incredible achievement and to inspire others to follow suit.


Shivia | Give A Man A Fish

Shivia works in West Bengal, India, where millions of people living below the poverty line want opportunities to work, earn money and improve their lives. Most of all, they want to give their children access to education but lack the resources to do so. Shivia’s Livelihood Development Programme is giving people here the tools and skills to enter new enterprises and increase their earning power. Predominantly, we are teaching families how to raise chickens and market and sell their produce. We do this with our Poultry Toolkit – delivering 10 newly hatched chicks and all the training they need to grow and sustain their poultry enterprise. We have sold nearly 18,000 subsidised poultry toolkits to over 6,200 home-farmers, changing the lives of at least 37,000 people. Impact assessments show that the sale of eggs alone can supplement household income by 30%, enabling families to significantly improve their lives. Shivia’s model is based on enterprise, not just aid, and farmers make a small financial contribution to the toolkit. This not only gives them the sense of ownership and responsibility but also contributes to the sustainability of our programme. Shivia empowers the poorest to create livelihoods, boost income and inspire permanent change.


Siemens | The Curiosity Project

Siemens is the leading global engineering and technology services company, and has been active in the UK for over 170 years. Siemens provide innovative solutions to help tackle the UK’s major challenges, and this includes the UK’s chronic shortage of engineers. In order to address this, Siemens launched the Curiosity Project last September – a three-year engagement to inspire young people in science, technology, engineering and mathematics, through events, science festivals, free resources and more. By supporting those that support science, we aim to reach over 5 million young people by the end of the project. We recognise that our employees are an important part of taking our message of inspiration out into communities across the country – after all, they have the expertise and career experience that young people, teachers and parents need to know about. Therefore, our film submission is a call to action for our employees to get involved in the project and take ownership of the destiny of the future generation of engineers. The concept behind it is simple – we have used a child actress to impersonate being the CEO of Siemens and represent the generation of young people we are aiming to inspire. Throughout the film she questions and is curious about what we are doing and finishes with the ultimate call to action – what are we going to do inspire her? For more information visit siemens.co.uk/curiosity-project.


The Travel Foundation | The Taste Of Fethiye

The Taste of Fethiye project was developed primarily to assist farmers in the Fethiye area of Turkey, to improve the benefits they gain from tourism and to encourage good farming practise. The project has seen collaboration between the Travel Foundation some of the UK’s largest tour operators, including Co-operative Travel, Thomson, First Choice and Thomas Cook. The film showcases those involved in the project, and highlights the benefits that the project has brought to the destination, farmers, hoteliers and holidaymakers.


Inspiring Good Governance

Argent | Changing The Perceptions Of Development In The City

 

After 150 years of industrial use, the area to the north of King’s Cross station is being transformed into a vibrant new city quarter. There are new homes, shopping, offices, cultural venues, bars and restaurants; there’s even a university. Historic buildings are being restored and complemented by new contemporary architecture. These buildings are set within a framework of new parks, squares and streets. Opportunities like King’s Cross do not come around often. That’s why when they do, it is a developer’s responsibility to create a sustainable place; a community with a long-term future that has minimal impact on the environment. This has been a guiding principle at King’s Cross. There are many aspects to creating sustainable places. At King’s Cross it has included everything from promoting energy efficiency to encouraging green methods of transport. From reuse of heritage buildings to a program of tree planting. From sustainable building design to ensuring social and cultural diversity. This film captures aspects of the development’s sustainability principles and leaves viewers wanting to find out more. From the site wide low-carbon district heating network, the importance of the seasons through planting in the city and the opportunities for fun and enhanced wellbeing through leisure and art installations, King’s Cross puts forward a refreshing new perspective on city development. Learn more at www.kingscross.co.uk and follow us @KingsCrossN1C


Dawn Meats | Collaboration In Sustainability

Dawn Meats, established in Co Waterford in 1980 is a 2nd generation family owned Irish company with operations in 9 European countries marketing quality Irish beef and lamb products to a global customer base. Sustainability is fundamental to the Dawn Meats business ethos. We are to the forefront in providing leadership on initiatives which seek to support the commercial & environmental sustainability of agriculture and food processing, from farm to fork. Sustainability provides environmental, social and economic benefits, not only for our company, but also to our supply chain, to the local community and to the global environment in which we operate. As part of the agriculture chain we see ourselves and our partners as custodians of the future. We understand that sustainability is a journey and not a destination. We have already made solid strides on our sustainability journey, and we remain committed to doing even better than set out in our plan – ‘sustainability today for all our tomorrows’ Dawn Meats have spoken at numerous events in both the UK, Ireland and Europe sharing knowledge, experiences and strategies on sustainability, providing encouragement and leadership to others on their sustainability journey. The agri-food business is the largest global business and has therefore a significant sustainability contribution to make. The question is often asked ‘will sustainable practices sell? We at Dawn Meats believe the question should be ‘can we survive without them?


Anglo American | Seat 3

Anglo American is a global and diversified mining business that provides the raw materials essential for economic development and modern life. Our diversified portfolio of products spans the economic development cycle and, as a responsible miner, we are the custodians of precious resources. We work together with our key partners and stakeholders to unlock the long term value that those resources represent for our shareholders, but also for the communities and countries in which we operate – creating sustainable value and making a real difference. In 2012, Anglo American updated its internationally-recognised Socio-Economic Assessment Toolbox (SEAT) and made it publically available for organisations to use in their own engagement activities. First created by Anglo American in 2003, SEAT is a seven-step assessment methodology that empowers managers across its operations to listen and respond to the social and economic development needs of its stakeholders, mainly the host communities around its operations. SEAT 3 was developed with help of Anglo American’s NGO partners, including CARE, Fauna & Flora International, and International Alert, as well as leading organisations on social performance management. SEAT 3 includes new guidance on human rights, resettlement and low cost housing, and provides greater emphasis on delivering broader socio-economic benefit through core business activities, such as local procurement, rather than non-core activities, like corporate social investment.


PwC | The Case For Change: Taking Action To Be More Open Minded

PwC’s business is changing faster than ever. And as it continues to grow in new areas and operate in new territories across the world, different people will help the firm develop new products and services to meet our clients’ needs. So the ability to value people who are different is a key business imperative and will help to drive our future growth – promoting an inclusive workplace where everyone feels that they can be themselves. But our individual unconscious bias means we are sometimes not very good at embracing people who are different – whatever that difference may be. This films sets out the case for change, drawing on PwC’s own research of how the world is changing demographically and the impact this is having on business and society. The film traces the journey of equality by looking back over a number of years, highlighting some well-known historical and social milestones when there has been an overriding need to fight inequality. It ends by encouraging everyone to build a future that is fair and inclusive, emphasising that when we want to change and when we decide to act, great things can happen. The film is part of a long term behavioural change programme called Open Mind which aims to address the barriers to diversity and raise awareness of the importance of being open minded to difference. Valuing difference is also at the heart of PwC’s people strategy.


Nespresso | Sustainability @Nespresso Across The Value Chain

Nespresso recognises the challenges of living in a world of constrained resources in which “business as usual” is no longer an option for a successful enterprise. Thus, its core strategy is to produce and sell the highest quality Grand Cru coffees while Creating Shared Value (CSV) for coffee farmers, business partners and consumers. As pioneer in high-quality coffee and espresso machines, Nespresso has sought to be equally innovative in its end to end approach to sustainability, operating in three main areas from the coffee cherry to the cup: Research and innovation, including re-engineering of products and business model, on-the-ground program deployment and investment in Infrastructure. While some might consider Nespresso too big to be trusted, Nespresso prefers to think itself as being just big enough to be a transformative force for coffee. That explains why, going forward, Nespresso remains passionate in looking further to minimizing negative impacts while maximizing positive ones through new ambitious commitments up to 2020. Nespresso sees sustainability as a must have. It is about going a step beyond conventional corporate social responsibility. This can be achieved by integrating sustainability much deeper and wider into the internal processes of the company and across all business functions.


EDF Energy | On A Mission To Inspire

In 2013, we built on our long track record in sustainability, launching a clearly defined Mission and our Better Energy Ambitions as the plan to deliver on it. As the largest producer of low-carbon electricity in the UK, these represented the most important sustainability issues for our customers, our business and our people – as well as communities and the world around us. We needed a simple way of explaining a complex set of policies and goals. It was important that everyone in the company was aware of the direction we had set and that we all had a part to play in getting there. So in 2014, we made 7 short films (Mission and six Ambitions) with employees at the focus. With the help of animation, employees bring to the life our sustainable business strategy and drawing on their work, inspire colleagues in a call to action. The Mission film submitted for entry outlines our plan to be a sustainable business. It is hosted on our intranet and used for induction and training courses. Let our employees explain the rest.


Hewlett Packard | We Are Living Progress

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. HP’s integrated approach to business, Living Progress, is the framework for how HP thinks about how it does business. It’s about creating a better future for everyone through our actions and innovations. This means considering human, economic, and environmental impact as the company develops products, services, and solutions, manages its operations, and drives interactions with its customers, partners, and communities. Award-winning animator and documentary filmmaker Dustin Grella brings HP Living Progress to life through 2D stop-motion animation, using chalk on slate and HP computing technology. HP commissioned Dustin to share the HP Living Progress story at the 2015 Sundance Film Festival. Dustin’s use of technology to bring movement and vibrancy to his chalk drawings, reminds us how technology enables people to express and connect in ways never before possible. It empowers people across the globe to share ideas and innovate solutions together. It drives awareness and creates opportunities that improve lives. Living Progress through the lens of Dustin Grella demonstrates how a holistic, purpose-driven approach to business is helping create a stronger, more resilient company and a sustainable world. Learn more at www.hp.com/livingprogress


PwC | Think Sustainability

How do you cut through the media noise about sustainability and get your employees to sit up and take notice? This was the challenge facing us, as we considered how to create a sustainability mind-set amongst our workforce. As a professional services firm, we knew it was important for our people to embed sustainability considerations into their client engagements and research had shown that the vast majority of our people believed it was important, but far fewer felt able to do so. We wanted to create an online training module that could give everyone the knowledge to make sustainability a part of every project. But we needed something to grab their attention from the get-go, and decided to make a film. It had to focus on the business benefits. It needed to bring some urgency to a topic that had become part of the wallpaper. And it needed to resonate with them personally, challenging their existing perceptions. This animation is the result. It takes an everyday item (a smart phone) and shows it in a completely different way, applying sustainability as a ‘new lens on business’. It reveals the hidden risks and opportunities, including both social and environmental issues. It formed the first part of our training, establishing the need for our people to complete the course. We set ourselves a target for 90 – 95% of our people to complete the module. To date, more than 15,000 people (94%) have done so. Over 70% feel confident to talk to clients after just 40 minutes of training. Over 50% have taken action in the first few months. Education and change at scale can be hard to achieve in relation to sustainability, but the creativity and power of this film helped us reach a broad.


Environment

Lanzatech | Waste-To-Energy Solution For Industry

‘LanzaTech has a revolutionary carbon recycling technology that captures waste carbon from industry before it is emitted as CO2. This carbon is recycled into useful everyday products such as fuel ethanol, jet fuel or chemicals used for production of nylons and plastics. LanzaTech provides a pathway to keep our fossil reserves in the ground by recycling existing resources and turning waste carbon from a liability into an opportunity. This film was taken at the top of LanzaTech’s first large scale bioreactor at a steel mill in China. Sean, the co-founder of LanzaTech had been awake for 24 hours to oversee the first run of the process at scale.’


The Irish Food Board | Ireland’s Commitment To Sustainability At Farm Level

In 2012 Bord Bia (The Irish Food Board) launched Origin Green, Ireland’s national sustainability programme, the only one of its kind in the world. Origin Green is a voluntary programme, widely supported by our farmers, and our food and drink producers. By taking part, they demonstrate their commitment to producing food in a sustainable manner, which is independently verified all along the supply chain. Our film ‘Ireland’s Commitment to Sustainability on Farms’ is an informative and engaging piece. Its aim is to convey to the international food industry, and its stakeholders, the scale of our sustainability programme and the thoroughness with which it is monitored. It describes how on over 100 Irish farms every day, independent auditors use smart handheld technology to record essential data, assessing each farm’s performance across all areas of sustainability. This includes carbon foot-printing each farm and providing each farmer with a measurement of the environmental impact of their production system and detailed feedback on how they can reduce the carbon footprint of their farms. This national sustainability programme is internationally accredited, adding a further dimension to the Quality Assurance Schemes that Ireland has had in place for over 20 years.


The Irish Food Board | Origin Green Ireland. The World’s 1st National Sustainable Food Movement. Category: Environment

In 2012 Bord Bia (The Irish Food Board) introduced Origin Green, Ireland’s national sustainability programme, with a powerful and evocative film featuring internationally renowned Irish actress, Saoirse Ronan. In 2014, Saoirse joined us again in this follow-up film which details the extraordinary progress already made by Ireland’s food and drink producers. Our country has embraced the ethos of Origin Green, the only sustainability programme of its kind in the world. Operating on a national scale, this programme sees our farmers and producers prove their commitment day in and day out with sustainably produced food, independently verified all along the supply chain. In 2012, we made a bold promise: that 100% of Ireland’s food and drink exports would come from independently verified sustainable sources. With that figure currently over 85%, it is an ambition that will be realised. This film is our invitation to the world. We want to inspire the international food and drinks industry to join us and benefit from the rigour of our sustainability programme. As we take those tangible steps to protect our natural resources for the good of generations to come.


Interface | Net-Works

We originally created the Net-Works film as a way to help our associates tell the story behind this phenomenal programme. The structure and content enable the viewer to ‘visit’ the Philippines and see first hand the impact this collaborative, inclusive business model is having on the communities and the natural ecology of the area. We believe that the film captures the essence of why we chose to engage in a systemic approach to social sustainability, and we believe that the results speak for themselves. The story is complex, but the film helps to break it down, and showcase the humanity behind the nets. This film highlights why it is so important to look outside one’s own industry to find the right solution, as the best way to solve a problem is by bringing the best minds together – and more often than not it will mean collaborating outside your walls. We hope that the success of Net-Works, (to date we have collected 71 tonnes of fishing nets – enough to stretch more than 1 ½ times around the globe!), will inspire other companies to cross- collaborate to find ways to close the loop around their products and services in a systemic way.


Master Films | Hit The Switch

Environmental impact is a major consideration at Airbus, factoring into decisions made at the highest levels – including long-term planning by the company’s management team – down to day-to-day operations at its production, customer support and other facilities located around the world. These campaigns are often linked to International events such as World Water Week or World Environment Day. The aim of these campaigns is to increase awareness and engagement across the company on environmental topics and employee contributions to reductions. The company Blue5 organisation uses the slogan ‘Make a difference’. The 3 videos and 3 characters play with this, and promote the positive messaging that each of us can make a contribution, no matter how small, and that this collectively leads to a greater difference – Every little makes a big difference. A short, humoristic style, with a serious and very clear message was chosen to both attract the audience’s attention in a corporate environment and to promote positive behaviours. The style of video chosen marks a clear break with a standard Corporate video form. We felt that in order to attract the maximum attention it was essential to break with a talking head format or an instructive/educational video form and take into account the video literacy of the employees across the company and present them with a truly innovative and ground breaking video format.


Master Films | Water Stop The Drop

Environmental impact is a major consideration at Airbus, factoring into decisions made at the highest levels – including long-term planning by the company’s management team – down to day-to-day operations at its production, customer support and other facilities located around the world. These campaigns are often linked to International events such as World Water Week or World Environment Day. The aim of these campaigns is to increase awareness and engagement across the company on environmental topics and employee contributions to reductions. The company Blue5 organisation uses the slogan ‘Make a difference’. The 3 videos and 3 characters play with this, and promote the positive messaging that each of us can make a contribution, no matter how small, and that this collectively leads to a greater difference – Every little makes a big difference. A short, humoristic style, with a serious and very clear message was chosen to both attract the audience’s attention in a corporate environment and to promote positive behaviours. The style of video chosen marks a clear break with a standard Corporate video form. We felt that in order to attract the maximum attention it was essential to break with a talking head format or an instructive/educational video form and take into account the video literacy of the employees across the company and present them with a truly innovative and ground breaking video format.


Master Films | Second Life

Environmental impact is a major consideration at Airbus, factoring into decisions made at the highest levels – including long-term planning by the company’s management team – down to day-to-day operations at its production, customer support and other facilities located around the world. These campaigns are often linked to International events such as World Water Week or World Environment Day. The aim of these campaigns is to increase awareness and engagement across the company on environmental topics and employee contributions to reductions. The company Blue5 organisation uses the slogan ‘Make a difference’. The 3 videos and 3 characters play with this, and promote the positive messaging that each of us can make a contribution, no matter how small, and that this collectively leads to a greater difference – Every little makes a big difference. A short, humoristic style, with a serious and very clear message was chosen to both attract the audience’s attention in a corporate environment and to promote positive behaviours. The style of video chosen marks a clear break with a standard Corporate video form. We felt that in order to attract the maximum attention it was essential to break with a talking head format or an instructive/educational video form and take into account the video literacy of the employees across the company and present them with a truly innovative and ground breaking video format.


BASF | Biodiversity Making It Work On A Modern Farm (Film)

How can nine billion people be fed while nature is protected? Conventional agriculture and biodiversity go here more and more hand in hand. BASF initiated the Farm Network, a partnership with farmers, experts for agriculture and for nature conservation to master this challenge. „Sustainability begins with profitability“, declares Andrew Pits, English farmer in the third generation and member of the Farm Network. Together they seek to achieve a sustainable balance between the economic demands of modern farming and the protection of biodiversity. They precede as a role model trying to motivate other farms to join in! The report is based on quotes and filmed in a documentary style without any comment text. People affected report from their own perspective and in their own words about difficulties and success they had in finding a way to be sustainable and profitable at once. Trailer, Report and Infographic show how modern agriculture and sustainability can find their way together. BASF publishes on internal and external communication channels based on an integrated distribution concept and in connection with international events with relevant topics, e.g. the “International Day of Biodiversity” on May, 22nd. The focus lies on online media and tv.’


The Little Milk Company | About The Little Milk Company

The Little Milk Company are a group of 10 organic dairy farmers who came together in 2011 to form a co-operative and get a better price for their milk. Since then they have begun selling 3 types of award winning organic cheddar including a World Cheese Award Gold Medal winning Milk Cheddar. The company also produce an organic Irish Brie and an organic craft beer-washed cheese, Brewers Gold, made by rubbing the run-off of a local craft beer company that would otherwise be thrown away. All of these award winning cheeses are made using our own milk and by outsourcing production to the best cheese makers in Ireland. It’s important to note that though The Little Milk Company was formed in 2011, all of our organic farmers were producing organic milk before organic certification even existed in Ireland and selling it as regular milk at a loss because that’s how much they believed in producing the organic way, to care for the environment. In The Little Milk Company we believe that when you treat nature well, it rewards you with the gift of great food.


KFW Bankengruppe | Sustainable Nutrition

With over 2,000 lunch guests every day, the canteen at the German promotional bank KfW is a high performing operation. “Sustainable nutrition at KfW” shows how we manage to incorporate sustainability into a large-scale catering environment. The film has been produced by the KfW Group’s communications team and is targeted at the general public. It shows how KfW is fulfilling its mission as a green bank – even when preparing lunch.


Temes S.A | Costa Navarino

Costa Navarino, the prime, sustainable destination in the Mediterranean, is located in the Greek region of Messinia in the Peloponnese. One of the most unspoiled seaside landscapes in the Mediterranean, this area has been shaped by 4,500 years of history. The Costa Navarino philosophy is driven by a desire to promote Messinia while protecting and preserving its natural beauty and heritage. Costa Navarino adheres to strict environmental protection guidelines and management principles, recognizing the significant contribution of a pristine natural environment to the development of sustainable tourism. The environmental management system of Costa Navarino covers all aspects of environmental protection, sustainable water and energy management practices, integrated solid & liquid waste management, an extensive recycling program and a number of programs for the preservation of biodiversity and the protection of important habitats in the vicinity. With 10% of the total budget dedicated to environmental practices, Costa Navarino has been showcased as best practice of sustainable development. This video showcases the core values of preserving the environment as well as the historical heritage of the region in a storytelling manner, using imagery that reveals the effects of sustainable development rather than a demonstration of facts and figures.


BASF | Biodiversity  Making It Work On A Modern Farm (Trailer)

How can nine billion people be fed while nature is protected? Conventional agriculture and biodiversity go here more and more hand in hand. BASF initiated the Farm Network, a partnership with farmers, experts for agriculture and for nature conservation to master this challenge. „Sustainability begins with profitability“, declares Andrew Pits, English farmer in the third generation and member of the Farm Network. Together they seek to achieve a sustainable balance between the economic demands of modern farming and the protection of biodiversity. They try to motivate other farms to join in! The trailer leads to the report “Biodiversity – making it work on a modern farm” which is filmed in a documentary style without any comment text. People affected report from their own perspective and in their own words about difficulties and success they had in finding a way to be sustainable and profitable at once. Trailer, Report and Infographic show how modern agriculture and sustainability can find their way together. BASF publishes on internal and external communication channels based on an integrated distribution concept and in connection with international events with relevant topics, e.g. the “International Day of Biodiversity” on May, 22nd. The focus lies on online media and tv.’


BASF | Farm Network  A BASF Partnership For Sustainable Farming In Europe

How can nine billion people be fed while nature is protected? Conventional agriculture and biodiversity go here more and more hand in hand. BASF initiated the European Farm Network for sustainable agriculture, a partnership with farmers, experts for agriculture and for nature conservation. They want to develop, test and measure schemes that increase the balance of intensive food production and a thriving environment. The partners and BASF communicate their experiences in finding a way to be sustainable and profitable at once to motivate other farms to join in! Some farms already opened their doors to external visitor groups to start a talk on sustainability topics. The Infographic introduces the Farm Network. It is followed by a trailer and a report (“Biodiversity – making it work on a modern farm”) about the English farm “The Grange” which is part of the Farm Network. Trailer, Report and Infographic show in a documentary style how modern agriculture and sustainability can find their way together. BASF publishes on internal and external communication channels based on an integrated distribution concept and in connection with international events with relevant topics, e.g. the “International Day of Biodiversity” on May, 22nd. The focus lies on online media and tv.’


New Zealand Wine Growers | What Is Sustainability?

‘What is sustainability?’ is an engaging film that articulately and emotively explains what sustainability means to the New Zealand wine industry. The footage was captured in vineyards and wineries across New Zealand, interviewing passionate advocates for sustainable wine-growing – all of whom are certified by a sustainable, organic or biodynamic programmes. The film illustrates the New Zealand wine industry’s widespread commitment to sustainability and explores winemakers’ sense of responsibility to the environment as well as community. Each winemaker tells their own positive, results-orientated story that would inspire other wine producers to follow the same path. With over 94% of New Zealand’s vineyards certified as sustainable, the film portrays an accurate insight into best practice in sustainable wine-growing and reveals why New Zealand is a world leader in this space.


New Zealand Wine Growers | Why Is Sustainability Important?

New Zealand is one of the world leaders in sustainable winegrowing. With over 94% of vineyards certified by a sustainability programme, the New Zealand wine industry has a genuine widespread commitment to protecting the unique places that make New Zealand’s famous wines. This film communicates these credentials. It holds the audience’s attention by interviewing passionate advocates for sustainable wine-growing who explain why sustainability is important to the wine industry in an emotive and engaging way. The film captures the pride the New Zealand wine industry has in their sustainability programmes and inspires change by explaining first-hand how wine businesses can drive positive environmental and social change and still make a profit. One of the themes of the film is how New Zealand wine can hold its head up in global markets and explain how the industry works to a credible, world-recognised, dynamic standard that preserves the land for future generations. Each winemaker tells their own positive, results-orientated story that explores the long term benefits of treating the land better. The film was produced to communicate the importance of sustainability to the New Zealand wine industry and aimed at external audiences such as media, key influencers, and consumers.


The Edge Picture Company | When Lloyd Met Eliana

The Unilever group’s target was to both double sales and halve environmental impact by 2020. Delivering the second half of this pledge was the sole responsibility of the Supply Chain (which oversees all manufacturing, packaging, and logistics). The Supply Chain was committed to achieving 100% zero non-hazardous waste to landfill from all their factories worldwide by the end of 2015. This film created a platform to motivate those factories yet to achieve the target, as well as celebrating the pioneering spirit and collaboration of the many factories who achieved the goal. It also explained the initiative externally to media and Key Opinion Formers. It shows how Unilever instigated a huge change in mindset in order to achieve their goal. Driving this change across the entire factory network meant that employees became much more conscious of the waste they generate, and – beyond the immediate target – developed ideas for how to further reduce their environmental impact. The film helped Unilever accelerate the programme and reach the target of 100% just a few weeks into 2015, as well as creating a climate that celebrated both the achievement and the collaboration involved within both the Supply Chain’s 100,000 employees and across Unilever.